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Reflecting on 2024 and Looking Ahead to 2025
As the year comes to an end, I like to take a moment to reflect on what it has brought us. Looking back, 2024 has been a year of strength and progress. It was our best year yet, thanks to hard work, exciting new destinations, and ventures into new countries. We had the pleasure of organizing trips for many of our loyal customers while also welcoming a wave of new ones. Perhaps most exciting, we welcomed three talented new colleagues who have strengthened and energized our team.
For us, collaborations aren’t just about discovering new destinations—they’re about connecting with passionate individuals who share our vision for holistic wellness. In October, I had the privilege of speaking at a conference in Bali focused on holistic spas, wellness hotels, and retreats. Afterward, I took some time to explore the island and stumbled upon a gem: a newly opened Ayurvedic boutique hotel just outside Ubud. Built over four years by a dedicated family from India, it’s one of those places that instantly feels like a perfect fit—a definite 'YES!'
Looking ahead to 2025, we’re excited to celebrate a huge milestone: our 20th anniversary. It’s an achievement we’ll celebrate in style, marking two decades of a journey filled with successes, challenges, and lessons learned. We’re incredibly grateful to be where we are today, and it’s all thanks to you—our clients, partners, and friends. Your trust, support, and shared passion for wellness are the foundation of everything we do. Keep an eye on our socials for some special surprises as part of the celebrations!
Our goal for the next twenty years? To continue our mission of bringing wellness and mental balance into as many lives as possible. Together, let’s keep celebrating relaxation and self-care, making the world just a little brighter along the way.
Wishing you all health, happiness, and inspiration for 2025.
Warm regards,
Marleen (Founder)
P.S. This photo features our team, both our team in the office and our team during our own Yoga & Wellness weekend retreat in 2024.
New destinations
Santé Wellness Retreat & Spa, South Africa
It’s a dream come true to add this stunning South African hotel to our wellness collection! Located in the picturesque Franschhoek Valley, Santé Wellness Retreat & Spa is nestled in the heart of the Cape Winelands, just 40 minutes from Cape Town. The hotel’s many awards speak volumes about its exceptional quality. With its Day Spa, Health Clinic, and Bio Energy Center, this luxurious retreat offers a comprehensive approach to health and relaxation. Combining cutting-edge technology with the healing powers of magnetic fields, light, color, and crystals, it seamlessly blends modern innovation with ancient traditions. Paired with a nutritious and gourmet dining experience, this is the ideal place to focus on your health and wellness goals.
Ayurveda Boutique Hotel, Bali
We stumbled upon this charming boutique hotel, tastefully designed and recently opened in 2024. Their specialty? Ayurveda! Ayurveda Boutique Hotel Ubud is the dream-come-true of a warm and welcoming Indian family who, over the course of four years, created this Ayurveda retreat with only 18 rooms, an Ayurvedic treatment center, and a restaurant. It is exclusively for adults, making it ideal for both couples and solo travelers. Located on the outskirts of Ubud, in a tropical garden amidst the stunning Balinese nature. The owners and the professional Ayurveda team, including Ayurveda doctor and therapists, ensure that all guest's needs are met. You can enjoy enriching workshops, cooking demonstrations, creative classes, yoga, and meditation sessions.
Silavadee Pool Spa Resort, Thailand
Silavadee Spa Resort Samui stands for top-level service. With personal attention, you will feel pampered as a guest. The resort is located on the exclusive Leam Nan Beach and is built from completely natural materials. A wonderful luxurious place to revitalize, relax, and become one with nature again. Each villa or room at Silavadee has a private pool or Jacuzzi for relaxation. The location and setup of the resort guarantee a lot of privacy, making Silavadee perfect for alone time and reflection, as well as quality time together and romance.
New team members
This year, we welcomed three wonderful new colleagues: Patricia (Operations), Sarina (Socials), and Mikki (Marketing). These talented women bring not only their expertise and knowledge to our team but also a great sense of fun, collaboration, and plenty of laughter.
Wellness Trends 2025
The focus is shifting toward holistic medicine, supported by breakthroughs in technology and science. We’re uncovering faster and more effective ways to optimize both body and mind. Personalization is at the heart of this movement, as we now recognize that every individual has unique needs. Check out our blog to explore the standout trends in Health and Wellness for 2025, from biohacking to cold therapy.
20-Year Celebration
We’re thrilled to celebrate our 20th anniversary next year, a milestone that reflects a journey of both triumphs and challenges. Where wellness once seemed like a niche concept, it’s now a cornerstone of modern life. Twenty years ago, conversations about yoga and wellness often met with puzzled looks. Today, nearly every hotel boasts a spa, and yoga studios are on every corner. Our mission remains unchanged: to offer holidays that help people recharge, renew, and rediscover their energy.
About Marleen
This blog is authored by Marleen, the founder of PureandCure.com, established in 2005. With a passion for wellness, she travels the globe to discover the finest Health & Wellbeing Hotels, Spas, and Retreats. Through her blogs, Marleen shares her expertise, personal experiences, and unique insights into the world of wellness.
